Pay-Per-Click
PPC, or Pay Per Click, is a form of advertising wherein a search engine is utilized and determines ranking according to the dollar amount paid for each click from that search engine to your site. Examples of PPC search engines are Google, Overture, and MSN. The highest ranking goes to the highest bidder. Ainspect's PPC specialists will walk you through this process to ensure that you are bidding on the right terms at the right prices.
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